Richard Wages, Stefan M. Grünvogel, Georg Güntner, Janez Zaletelj

Next Generation Live iTV Formats and Aesthetics: A Joint Scientific and Artistic Approach

Abstract: In this work we describe our vision of next generation live iTV formats, which consist of a broadcast bouquet of meaningfully interwoven and cross-referencing parallel sub-channels covering a single live event in multi-view or even several concurring live events. At the same time these sub-channels have to serve a diversity of consumer interests and moods. To achieve this future live broadcasting production teams will need both, artistic and conceptual patterns to create such live formats, as well as a maximum technological support to realise such shows in real-time. We describe our developed foundational components of the envisaged system, which according to our approach consist of a set of live staging concepts, a framework for the management of intelligent media assets and a recommender system. Furthermore we argue for the integration of knowledge and sophistication achieved by live audio-visual artists, namely Video Jockeys, who hence participated in our first live staging tests. We conclude with a short description of our next step, the integration of instant consumer feedback, to complete the system for the upcoming field trial during the 2008 Olympics.